Stand out from the crowd
There are a lot of apps available - over 2.2 million apps on the Apple App Store and 2.6 million on the Google Play Store. There are even more websites.
So how do you stand out from the competition? Well, there are two ways. You should provide something useful, and it should do it in an engaging way.
If it’s not doing both of these then what you offer will be lost. Especially if you have competitors.
A review can help you
We offer design reviews as a way for you to get quick feedback on your app, website or software.
A review can be done at any stage of software development, from prototypes to released builds.
It only takes 2 weeks and provides you with a list of recommendations for improving your product’s usability, user experience and engagement that you can begin implementing immediately.
Here are a few things previous clients have said about our design reviews.
What’s included in a design review
Kick-off meeting - where we discuss your users and identify key engagement goals together that you’d like to promote with the gamification.
User Journey Map - where we map out with you the different user journeys and experiences through your product in an attempt to better understand them and identify opportunities to engage them.
UX Audit - a full review of your product that looks at best practice engagement research and industry case studies.
Recommendations List - a list of usability, user experience, gamification and engagement-based recommendations that you can implement.
Implementation plan - where we discuss the most practical recommendations to implement first, how they can be designed, implemented and measured for impact.
12 week check-in - where we check-in with you to see how the recommendations have been implemented and review the impact they’re having
What we focus on in the review
Good Usability is a requirement. If your app doesn’t have good usability then its incredibly easy for most people to just give up on it and move to one of the many other alternatives available. Undertaking a usability checkup will make sure that your app hits key usability goals.
We’re interested in particular whether your app is easy to learn how to use, easy to remember how to use, efficient to use, effective to use, safe to use, and provides good utility. We’ll review your app as a whole (e.g., the onboarding experience) as well as very specific elements (e.g., buttons not being large enough for a finger to tap) to make sure that your app is usable.
Engagement is key to retaining users. It’s important to consider engagement when it comes to making a truly memorable app that people return to again and again. Undertaking an engagement review can help highlight your app’s engagement goals and then analyse how well your design is actually supporting these goals.
We’ll work with you to create a set of engagement goals (e.g., sign up for an account, form a community, return to the app) and then provide you with suggestions on how to support these goals in your app’s design (including looking at gamification as an option).
Let’s improve your product
Interested in an audit? Schedule a free 15-minute chat with us to work out your engagement goals.